oi! drinks

For the launch of its initial range of cold brew coffees "Oi! Drinks" needed some eye-catching marketing that would reach the heart of its environmentally conscious target audience and create a stir amongst the wider community. The brand operates as a non-profit and commits to donating all excess revenue to the fight against climate change.

Inspiration for Oi’s branding was drawn from the history of activism, climate change marches and the punk music scene. bright eye-catching colours and illustrations were chosen to grab attention and punchy copywriting was written to ensure the brand’s message was clear.

(Oi Drinks is a fictional brand….)

This project was selected by DesignRush for Best Packaging Designs 2025!

LOGO DESIGN | BRANDING | SOCIAL FEEDS

Large yellow painted brick wall with a light blue and black graffiti design, under a partly cloudy sky, in an urban area with people and bicycles nearby.
Close-up of a white delivery van parked on a street next to a black vehicle, with a colorful box labeled "Cold Brew Coffee" on the ground in front of the van.
Colorful collage with motivational messages and playful animal and food images. Top left features a yellow circle with black text saying 'Make Earth Cool Again'. Top middle shows a cup of coffee with a slice of cake on a plate. Top right features a purple hippopotamus with green tusks on a light blue background. Bottom left has a white box labeled 'Cold Brew Coffee'. Bottom middle displays a rainbow-colored concentric circles with bold black text. Bottom right shows a plush toy bear with purple and red spots on a yellow background.
Colorful round stickers with environmental messages: 'Oi!'; 'Make earth cool again'; 'Raise your voice, not the sea level'; 'Save the planet!' on a light blue background.
Close-up of a person's arm and hand reaching towards a colorful cardboard display with circle and square shapes in yellow, green, pink, and black, on a light blue background.
Bright yellow background with large pink and black text that reads "Oi!" and a smaller blue rectangle with black text that says "COLD BREW COFFEE."
A slice of yellow cake on a white plate with a gold knife next to it, and a cup of black coffee in a paper cup with a purple and black design, all placed on a green and white checkered tablecloth.
Solid pink background with no objects or details.
Three posters on a brick wall promoting climate change charities. The first poster is blue with a large pink and black 'Oi!' and a green label saying 'COLD BREW COFFEE.' The second poster features a bear silhouette on a yellow background. The third poster is purple with yellow labels for 'NON PROFIT,' 'B CORPORATION,' and 'COMBATING CLIMATE CHANGE,' and has the website 'oi-drinks.com' at the bottom.
Six light blue cans with a colorful bird illustration on a textured gray surface outdoors.
A digitally manipulated image of a purple elephant with green tusks on a solid light blue background.
Person handing over a paper bag with pink and purple OB! logo inside a car window
A colorful social media post with a concentric circle design in pink, blue, yellow, and green. The center green circle contains bold black text that reads, "THERE IS NO PLANET B." 
iNSPIRATION AND SKETCHES
Handwritten notes about coffee on a spiral notebook page. Includes topics like types of coffee, coffee beans, and related items.

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