GRESHAM & FINCH

Gresham & Finch, a London-based garden design company, approached us to update their brand identity into a more sophisticated look which would help them to market their premium design services to a new client demographic.

Inspiration for the branding was drawn from the manual aspect of gardening along with the precision of the planning, building and planting processes. a hand-crafted font has been paired with a modern sans-serif to convey a manual, precise and contemporary feel. Hand-drawn illustrations of gardens and flowers are used throughout the branding and animation showing the creation of the drawings has been used to accentuate the artisan tone.

Purple was chosen as a primary brand colour as it imparts a sophisticated and high-end feel in consumers. This colour has been paired with a contrasting and natural green. Both colours are often used together with one acting as a main colour and the other as an accent.

Gresham & Finch

LOGO DESIGN | BRANDING | MOTION | WEBSITE

Pathway through a garden with pink camellia bushes on both sides and a small gazebo in the background, with text overlay reading 'GRESHAM and FINCH'.
A garden with blooming tulips and other plants, a patio with a sofa and pillows, and a black fence with buildings and trees in the background, illuminated by sunlight.
Watercolor painting of a garden patio with potted flowers, trees with pink blossoms, and a building in the background.
A dark purple background with no distinguishable objects or features.
Two business cards for Gresham and Finch, with one card showing a purple background with a floral outline and the other a white background with contact information.
Watercolor painting of a backyard garden with trees, bushes, a pathway, and a brick wall in the background.
Text saying 'GRESHAM FINCH' on a purple background
Watercolor painting of an urban courtyard with trees, benches, and buildings with rooftops and a cloudy sky in the background.

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